The impact of social media narratives on political polarization: An evaluation of a political discourse in Abuja.
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Background of the Study
Social media narratives have increasingly become a driving force in shaping political discourse and influencing public attitudes. In Abuja, these narratives—propagated via digital platforms—play a significant role in either bridging or widening ideological divides. The study investigates how curated online stories, opinion pieces, and viral content contribute to political polarization by reinforcing pre-existing biases and creating echo chambers. With the rapid evolution of digital media technologies, narratives can quickly reach large audiences, thereby intensifying political divisions (Chukwu, 2023). This research critically examines the interplay between social media narratives and political polarization, focusing on content analysis of posts, comments, and interactions within popular political forums in Abuja. It also considers how algorithms that prioritize engaging content might amplify polarizing messages. By employing both quantitative sentiment analysis and qualitative discourse analysis, the study seeks to understand the dynamics behind narrative construction and its consequences on political cohesion. Moreover, the study situates these findings within the broader context of digital democratization and media literacy, highlighting how misinformation and selective exposure can contribute to societal fragmentation (Eze, 2024). The investigation ultimately aims to provide insights that can inform policy recommendations for mitigating polarization while promoting a balanced digital public sphere.
Statement of the Problem
Despite the ubiquity of social media in modern political discourse, there is limited empirical evidence linking specific narrative strategies to political polarization in Abuja. The central problem lies in understanding whether and how online narratives exacerbate ideological divides and contribute to a fragmented political landscape. Political actors may exploit emotionally charged narratives to mobilize support, but such practices risk deepening societal rifts. Additionally, the lack of comprehensive studies on narrative framing in Abuja's digital media environment hinders the development of effective counter-strategies against polarization (Chukwu, 2023). This study seeks to fill this gap by systematically evaluating the impact of social media narratives on political polarization, examining both the content and audience reception, and exploring mechanisms that could foster a more inclusive and balanced political dialogue (Eze, 2024).
Objectives of the Study
To analyze the structure and content of social media narratives in Abuja.
To assess the relationship between narrative framing and political polarization.
To propose recommendations for reducing polarization through balanced digital communication.
Research Questions
What types of social media narratives are most prevalent in Abuja’s political discourse?
How do these narratives correlate with levels of political polarization?
What strategies can mitigate the polarizing effects of online narratives?
Significance of the Study
This study is significant as it explores the role of social media narratives in shaping political polarization in Abuja. The findings will aid policymakers, media practitioners, and educators in developing strategies to promote balanced political discourse and reduce ideological divides. By identifying the mechanisms through which digital narratives influence public opinion, the study contributes to a deeper understanding of modern political communication and its societal impacts (Chukwu, 2023).
Scope and Limitations of the Study
The study is limited to analyzing online political discourse in Abuja. It focuses exclusively on digital narratives and does not include offline media influences.
Definitions of terms
Social Media Narratives: Storylines and frames propagated through digital platforms that shape public opinion.
Political Polarization: The divergence of political attitudes to ideological extremes.
Political Discourse: Communication and discussion on political topics among the public.
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